Transforming Retail Buying Behaviour with Gen AI

Gen AI helped a global retailer automate operations, personalize journeys, and improve service.

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Client Overview

A global retailer used Gen AI to automate workflows, improve shopping journeys, optimize demand planning, and strengthen compliance.

Industry

Global Retail Sector

Duration:

[6-9 months]

Services Provided:

Gen AI retail automation and cloud services

The Challenge

Inventory updates, SKU onboarding, invoice checks, and customer support were driven by manual workflows and legacy bots. Unused review, supplier, and sales data created inconsistent pricing, weak recommendations, weak forecasting, and higher operating costs.

The Solution

  • The retailer deployed Gen AI assistants to manage order tracking, returns, product search, and customer queries.
  • OCR-powered automation streamlined vendor invoices, SKU onboarding, and compliance documents.
  • A recommendation engine personalized offers and shopping journeys, while LLM analytics improved replenishment planning.
  • AI copilots supported store associates and IT teams, private LLMs strengthened compliance, and integrations across ERP, CRM, POS, and eCommerce systems created a smoother omnichannel experience.
Key Performance Growth
Key performance growth
Onboarding 0%
Faster vendor invoice & SKU onboarding through automated document processing
Support 0%
Reduction in customer service calls through Gen AI-powered self-service
Sales 0%
Boost in omnichannel sales driven by smarter product recommendations
Forecasting 0%
Improved demand forecasting accuracy through AI-driven analytics
🤖 Productivity
Store & IT Copilots
AI copilots boosted productivity for store associates and IT teams across operations
🔒 Compliance
Private LLM Deployment
Secure global compliance and data privacy maintained through private LLM infrastructure
🌐 Omnichannel
Unified Commerce
Seamless omnichannel experience connecting online, in-store and supply chain operations

Key Features

View Architecture

Gen AI Customer Assistants & Copilots

Intelligent conversational interfaces guiding the omnichannel shopping experience

user intent response
Touchpoints
Mobile
App
Web
Chat
Kiosk
Staff
Tab
Social
Voice
Email
SMS
omnichannel inputs
GEN AI
CORE
Copilot Engine
AI Actions
Understanding
Intent NLU
Context RAG
Assist Layer
Answer
Recmnd
Search
Commerce Actions
Add to Cart
Track Order
Escalation
Agent
Ticket
SMS
intelligent responses
Omnichannel input
Mobile, web, kiosk, voice, social — unified intent capture across every channel
Gen AI reasoning
LLM + RAG over product catalog, inventory, order history, and customer profile
Action & escalation
Cart updates, recommendations, live agent handoff — closed-loop commerce outcomes
Channel / input
AI reasoning & commerce
Assist & escalation
Search & discovery
OCR & Workflow Automation v2
View OCR & Workflow
Automation

OCR & Workflow Automation

Physical paperwork transformed into structured digital data through machine vision

raw input extracted
Physical Docs
INVOICE
PENDING
SKU FORM
NEW
COMPLIANCE
SIGN
RECEIPT
PAID
PURCHASE ORDER
PO
CONTRACT
DRAFT
unstructured & manual
OCR · AI Vision
Extract & Validate
Digital Output
Type
Field
Value
INV
Vendor
ACME Corp
INV
Amount
$4,820.00
SKU
Product ID
SKU-00417
SKU
Category
Electronics
COMP
Reg. Code
ISO-9001
PO
PO Number
PO-2024-881
PO
Due Date
2024-12-31
RCPT
Total
$1,240.50
CTRT
Party A
GlobalTrade
Routing to ERP
9 records
Document ingestion
Invoices, SKUs, compliance, POs, contracts — scanned or photographed at source
Machine vision & OCR
Layout detection, field extraction, confidence scoring, schema validation
Workflow automation
ERP routing, approval triggers, exception alerts — zero manual re-entry
Raw document input
Extracted & structured data
Workflow & routing
Validation & rules
Hyper-Personalization Engine
View Platform

Hyper-Personalization Engine

Algorithms tailoring recommendations, offers, and journeys to every individual buyer

user signals personalized output
Browse
History
Cart
Signals
Past
Orders
Location
Data
Social
Signals
Search
Terms
Profile Analysis
Browse
78%
Purchase
92%
Social
65%
Location
88%
Personalization Engine
Real-time scoring
Live Ranking
Jacket
96%
Sneakers
94%
Sunglass.
91%
Watch
88%
FOOTWEAR
Running Sneakers
Top Pick
94%
AUDIO
Wireless Headphones
Trending
87%
APPAREL
Leather Jacket
Best Match
96%
WEARABLE
Smart Watch
New
88%
EYEWEAR
Polarized Sunglasses
Deal
91%
BAGS
Trail Backpack
Popular
83%
Behavioral signals
Browse, cart, orders, location, social, search — 360° buyer profile in real time
AI scoring engine
Collaborative filtering + contextual ranking — thousands of signals per session
Dynamic delivery
Personalized product cards, offers, and journey paths — unique to every buyer
User profile & AI core
Behavioral signals
Personalized output
Browse & discovery
LLM Analytics & Demand Forecasting
View Forecasting

LLM Analytics & Demand Forecasting

Historical and unstructured data processed to predict inventory needs and optimize supply chains

Data Sources
SKU Sales 24 months
Web Traffic Real-time
Promotions Planned
Weather API Forecast
Events Calendar
Competitor Market data
Supply Actions
URGENT
Reorder Alert
SKU-4471 · 320 units by Sep 15
INFO
Over-indexed SKUs
3 SKUs · Reduce by 12%
ACTIVE
Supplier Notice
Qty increase +18% · Auto-sent
NEW
Q4 Demand Spike
+34% projected · Action needed
0 200 400 600 800 units Jan Mar May Jul NOW Sep Oct Nov LLM Demand Forecast AI Forecast 94% confidence LLM · v3.2
Historical ingestion
Sales, traffic, weather, events, competitor signals — structured & unstructured at scale
LLM forecast engine
Temporal reasoning + pattern detection — demand curve with confidence intervals per SKU
Supply chain actions
Auto-triggered reorders, supplier notices, stock rebalancing — closed-loop optimization
Historical demand
AI forecast
Confidence band
Supply actions
Client Testimonial

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